• [Id, 1807311608190001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 学术交流中心][Directory, ministry-science][Path, /second-nav/ministry-science][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 1][Url, /second-nav/ministry-science][Images, [{"name":"banner.png","url":"/upload/201809/cac548612b424f1f8e0ad0ffff62682f.png"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 学术交流中心
  • [Id, 1807311608520001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 科技评价中心][Directory, advisory-department][Path, /second-nav/advisory-department][TemplateTopic, second-index.html][TemplateList, ][TemplateInfo, ][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 2][Url, /second-nav/advisory-department][Images, [{"name":"banner.png","url":"/upload/201809/61dc8c0c1c5c4e2fb17560209f93c836.png"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 科技评价中心
  • [Id, 1807311609220001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 国际部][Directory, international-department][Path, /second-nav/international-department][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 3][Url, /second-nav/international-department][Images, ][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 国际部
  • [Id, 1807311609580001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 教育培训中心][Directory, education-training-center][Path, /second-nav/education-training-center][TemplateTopic, second-index.html][TemplateList, ][TemplateInfo, ][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 4][Url, /second-nav/education-training-center][Images, [{"name":"banner.png","url":"/upload/201809/9bafe2e32240438fb7d9464e7086e436.png"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 教育培训中心
  • [Id, 1807311610510001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 科普宣传部][Directory, department-science-technology][Path, /second-nav/department-science-technology][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 5][Url, /second-nav/department-science-technology][Images, [{"name":"banner.png","url":"/upload/201809/690f5e89edcb4f519ca2a4f8eef103dd.png"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 科普宣传部
  • [Id, 1807311611250001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 服务区工作委员会][Directory, service-working-committee][Path, /second-nav/service-working-committee][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 6][Url, /second-nav/service-working-committee][Images, ][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 服务区工作委员会
  • [Id, 1807311612050001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 养护与管理分会][Directory, conservation-management-branch][Path, /second-nav/conservation-management-branch][TemplateTopic, second-index.html][TemplateList, ][TemplateInfo, ][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 7][Url, /second-nav/conservation-management-branch][Images, [{"name":"55c059d4a8cb9.jpg","url":"/upload/201809/87b0720f7525462789fdd83f4b121dac.jpg"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 养护与管理分会
  • [Id, 1807311612360001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 学会管理部][Directory, institute-management][Path, /second-nav/institute-management][TemplateTopic, second-index.html][TemplateList, ][TemplateInfo, ][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 8][Url, /second-nav/institute-management][Images, [{"name":"banner.png","url":"/upload/201809/6752d8e8e7074d03b3f0e95ca513ce0f.png"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 学会管理部
  • [Id, 1807311613140001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 秘书处内设机构][Directory, organization-secretariat][Path, /second-nav/organization-secretariat][TemplateTopic, second-index.html][TemplateList, ][TemplateInfo, ][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 9][Url, /second-nav/organization-secretariat][Images, [{"name":"banner.png","url":"/upload/201809/67494ebecf4c4daea9ebd3a73ba3e7e9.png"}]][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 秘书处内设机构
  • [Id, 1809201118060001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 交通投融资分会][Directory, jttrzfh][Path, /second-nav/jttrzfh][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 10][Url, /second-nav/jttrzfh][Images, ][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 交通投融资分会
  • [Id, 1812110932460001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 筑路机械分会][Directory, zljxfh][Path, /second-nav/zljxfh][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 11][Url, /second-nav/zljxfh][Images, ][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 筑路机械分会
  • [Id, 1903200950370001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 自动驾驶工作委员会][Directory, zdjsgzwyh][Path, /second-nav/zdjsgzwyh][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 12][Url, /second-nav/zdjsgzwyh][Images, ][SEOTitle, 中国公路学会][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 自动驾驶工作委员会

关于举办“第三期高速公路服务品牌研究班”的通知

作者: 发布时间:2019/4/2 下午4:10:30 查看次数:1128

各有关单位:

为深入贯彻落实党的十九大作出的建设交通强国的战略部署,扎实做好交通运输行业精神文明建设各项工作,加强行业软实力建设,促进行业转型升级,深入交流高速公路服务品牌创建经验,全面推进高速公路服务品牌融入国家品牌战略,进一步提升高速公路运营管理能力和服务品质,我会定于20195月上旬在湖北省武汉市举办“第三期高速公路服务品牌研究班”,现将有关事项通知如下:

一、 研究内容 

本期研究班将重点聚焦品牌基础理论、品牌识别与要素设计、品牌创建与管理实践,具体内容为:

1.服务品牌的核心要素建设思路和创建策略;

2.品牌定位与品牌设计;

3.高速公路服务区品牌建设的探索与实践;

4.服务品牌创建的有效路径;

5.高速公路上市公司企业文化品牌对比与分析;

6.“最美中国路姐”、“最美中国路姐团队”典型经验分享;

7.湖北省高速公路服务品牌建设创新经验与实践。

会议期间还将召开高速公路服务品牌专题座谈会、“第六届最美中国路姐”评选专题座谈会。

二、 招生对象

1.省级高速公路管理局分管领导和相关部门负责人;

2.高速公路管理分局(管理处)分管领导和相关部门负责人;

3.省级高速公路集团(公司)分管领导和相关部门负责人;

4.运营管理分公司(子公司)分管领导和相关部门负责人;

5.高速公路服务区品牌创建相关部门负责人;

6.高速公路收费站长。

三、 研讨形式

本期研究班将通过专题讲座、案例分析、主题互动和现场观摩学习等多种方式进行研讨和交流。

四、 时间地点

时间:201957日至10日(57日全天报到)

地点:潮漫凯瑞国际酒店

地址:武汉市东湖新技术开发区高新大道408

五、 培训组织

主办单位:中国公路学会

协办单位:湖北省交通投资集团有限公司

承办单位:中国公路学会高速公路管理学院

         《中国公路》杂志社高速公路发展中心

六、 培训费用

培训费2200/人;食宿统一安排,费用自理。

七、 培训证书

全程参加培训,经考核合格者,颁发中国公路学会高速公路管理学院“第三期高速公路服务品牌研究班结业证书”。

八、 其他事项

1.请通过电子邮件将报名回执表回传至邮箱:1060426327@qq.com

2.联系方式

电话:010-64288736

联系人:周国富17600904668

尹奇贤18800102093

    负责人:高  13522663995  

    潘永辉18511280311

 

附件

服务品牌研究班报名回执表.docx


 

                                    

中国公路学会秘书处

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